The 7th China International Import Expo (CIIE), held from November 5th to 10th in Shanghai, once again served as a pivotal platform for global trade, showcasing innovation and fostering connections. This year, with France, Malaysia, Saudi Arabia, and several other African nations as guest countries of honor, the National Exhibition and Convention Center teemed with activity, hosting thousands of exhibitors from across the globe.
The expo showcased a diverse range of sectors, from cutting-edge industrial technology and advanced healthcare solutions to captivating displays in consumer goods, agriculture, and automobiles. The consumer goods pavilion was a vibrant hub, featuring renowned international brands like Inditex (Zara), LVMH, Coach, Dolce & Gabbana, and Unqilo alongside burgeoning local players like Pop Mart and Xiaohongshu, captivating visitors with the latest trends in fashion, beauty, and lifestyle. The cosmetic, agriculture, food and beverage halls remain a popular visitor destination.
A notable shift this year was the increased presence of Asia Pacific region exhibitors, with Malaysia, Vietnam, Thailand and Australia showcasing significant growth in their exhibition space. Conversations with Malaysian exhibitors revealed a strong focus on expanding their presence in the Chinese agricultural and food markets, highlighting the evolving dynamics of global trade. Australian exhibitors, organized mainly under states and territories, are also eyeing reestablishing strong business in the market after several tumultuous years of politics that impacted bilateral trade.
Notably, though, the current economic climate was evident. Compared to previous years, the scale of some prominent players, including Japan and Korea, appeared to have diminished. Several major corporations, such as Nike and Shiseido, scaled back their presence, while others, like Tesla, opted out entirely. The automotive sector also witnessed a noticeable contraction in exhibition space. Despite these challenges, CIIE 2024 demonstrated the resilience of key sectors. The technology pavilion remained a beacon of innovation, with companies like Qualcomm, ASML, Dell, AMD, and Siemens showcasing advancements in AI, computing, and other cutting-edge technologies that will continue to drive global trade. Similarly, the healthcare sector showcased promising developments, with companies like Eli Lily highlighting innovative technologies like GLP.
In conclusion, CIIE 2024, while reflecting the complexities of the current global economic landscape, reaffirmed its position as a crucial platform for international trade. It provided valuable insights into emerging market trends, facilitated valuable connections between businesses, and showcased the enduring power of innovation and collaboration in navigating the challenges of a changing world.
Here are videos of some of the halls in the 2024 CIIE
Hall 1 - Food and Agricultural Products, 2024 CIIE
Hall 2 - Automobile, 2024 CIIE
Hall 3,4 - Industrials (Intelligent Tech, Robotics and AI), 2024 CIIE
Hall 5,6 - Consumer Goods, 2024 CIIE
Hall 7 Medical Equipment, 2024 CIIE
Hall 8 Pharma and Health Products, 2024 CIIE
ExportRim can provide you complete exhibition services in CIIE. For more information, please get in touch with us directly.